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Search Enging Optimization

by Shelley Lowery

Your key to success in online marketing and promotion is your web site. From your title, keywords, meta tags, and text, to your over all site design, each plays a very important role when optimizing your site. If your site doesn't rank in the top 10 or 20 when doing a keyword search at the top search engines, your target audience won't be able to find you. About 80 percent of all web site traffic originates from the eight major search engines. Most people will go to a search engine, type in a keyword or keyword phrase and look through the top 10 - 20 results. Most of the time they'll find what they're looking for in the first 10 results. The percentage of click throughs are even smaller. Listing near the top and grabbing the attention of your target audience is the top priority. There are many components of your web page that you should pay close attention to when preparing it for listing in a search engine. The first step towards improving your listing is selecting the best keywords and keyword phrases that best reflect your web page. Keywords are the foundation of your web presence in the search engines.
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